Overview
OddsOn approached us with an ambitious goal: to enter the highly competitive European sports betting market and achieve market leadership within six months.
Facing established competitors with massive marketing budgets, we needed a strategy that would cut through the noise and create immediate impact.
The Challenge
- Established competitors with 80%+ market share
- Regulatory hurdles in multiple European jurisdictions
- Low brand awareness (0% at launch)
- Need for rapid customer acquisition
- High customer acquisition costs in the industry
Our Strategy
Micro-Influencer Network
Built a network of 2,500+ sports micro-influencers across Europe to create authentic engagement.
Data-Driven Optimization
Real-time analytics to optimize campaigns and allocate budget to highest-performing channels.
Community Building
Created exclusive betting communities with VIP access and insider information.
Sports Partnerships
Strategic partnerships with mid-tier sports teams for authentic brand alignment.
Campaign Highlights
Working with InfluenceLabs transformed our market entry strategy. Their innovative approach helped us achieve in six months what we thought would take two years. The team's expertise in influence operations is unmatched in the industry.